Building founder-led movements

We believe marketing should feel like a movement, not a funnel.

Movement Canvas

Featured Work

<aside> πŸ’Ό Playbook: Your First LinkedIn Post Guide to crafting your narrative that resonates with your audience & market on LinkedIn Read more β†’

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<aside> πŸ“Š Case Study: Laura / Ava How Ava sharpened positioning and doubled engagement by turning its community into a movement Read more β†’

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<aside> πŸ“˜ Playbook: User Retention Tactical frameworks for keeping users engaged beyond the first interaction with your product. Read more β†’

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Our Belief

β†’ Founders don’t need more content. They need movements. β†’ We design for belief, distribution, and narrative. β†’ Everything we ship is tactical, voice-driven, and rooted in proof of work. β†’ Community growth begins with founder stories.

About Yash

Founder of Rally and longtime marketer & coach at Transcend Network. Yash has worked with dozens of early-stage EdTech and future-of-work founders, helping them turn raw stories into movements that build trust, drive retention, and attract believers.

Let's Build Your Movement