A tested framework to build founder-led movements in the early stages

https://calendly.com/yash-transcend/45-min

📘 Overview

The Movement Canvas is a practical framework built at Rally to help early-stage founders activate movements around their products. It distills what I’ve seen across dozens of founders, from parent-led movements, to teacher-led adoption, to category creation efforts, into four steps: a clear Movement POV, identifying First Believers, designing their early behaviors, and running tiny experiments that generate momentum.

It’s the bridge between vision and traction.

This canvas helps you define:

1. What you stand for
2. Who stands with you
3. How you get started THIS WEEK

🟦 STEP 1 — Movement POV

The cause, stance, and stakes your movement stands on.

Your Movement POV = the truth your movement fights for.

It is bigger than your product and rooted in your founder conviction.

🧩 Structure